![]() Organic marketingīuilding a 1:1 connection with audiences through posting organically on social channels, without paid support. Your company may use one or more of these tactics to get the right reach, engagement, and ROI from social media marketing. Social media marketing can be categorized into five broad types. With the inception of social commerce platforms and functionality, brands can also produce direct sales right from social platforms. Social media marketing can help to not only build advocates, but drive conversions that impact a company’s bottom line, simply by adding links and directing traffic from social to websites, apps, and other owned touchpoints. Increased traffic, leads, and conversions Through customer relationship and customer community building efforts, brands can use these one-off engagements to turn their audiences into brand advocates. Social media marketing provides a way for brands to engage with audiences where they already are - and have 1:1 conversations with them. If you are a beginner, it's important to know social media terms. You can further amplify the reach by partnering with influencers and thought leaders in your industry to produce authentic content for your brand channels. Social media marketing can help your company in several ways - directly and indirectly: Enhanced Reachīroadcasting on social media allows you to reach - and engage - new audiences outside of your geography and niche. LEARN MORE What are the benefits of social media marketing?
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